The integrated courses offer more than a set of skills, giving the participants a new
perspective on the world and business environment, through an original mix between
ideas and teaching methods, relevant for the students’ needs.

The format and content of the Executive MBA program have been designed in order to
maximize participants’ learning experience and the networking opportunities, while
minimizing the time spent away from their family and work.

The learning model addresses to students with managerial experience. The program is a
perfect balance between team projects, case studies, simulations, theory and practice,
speakers from all business areas, strategic partnerships and technological support.

Year 1

Accounting Reports and Corporate Numbers Responsibility

We will discuss how accounting data can be used in business decisions. As a corporate manager you will develop an understanding of concepts and procedures of corporate financial reporting and control, in order to be able to effectively utilize this information and participate in its development. The goal of Accounting Reports Course is to improve organizational decision-making and to align it with to the organization’s strategy/objectives.

The course focuses on the rules by which firms (and individuals) report to results of their operations to outsiders such as stockholders, potential investors, creditors, supplies and regulatory agencies.

Accounting Reports will familiarize you with international accounting regulations and practices as well as expose you to current business practices and accounting influence.

The course employs case studies, exercises, simulations and open discussions.

Macroeconomics

The purpose of this course is to help managers to understand and to assess the business impact of the macroeconomic environment. After successfully completing this module, they should be more aware of the importance of macroeconomic data and economic forecasts and understand the drivers of economic activity and the implications for economic growth. They will also become aware of the policy tools used by the governments and central banks and of their limits.

The course combines a lecture and case study approach to help the manager and decision maker develop the analytical tools necessary to comprehend the macroeconomics.

Strategy and the Business Environment

The course aims to introduce the students to economic analysis, the study of the interaction among businesses operating in unregulated product markets, and a strategic view of decision making in this environment. One objective of the course is to help the students to understand the basic concepts of microeconomics theory and also the techniques used in developing an overall business and corporate strategy. The importance that ethical strategic decisions have in maintaining the trust of shareholders will be emphasized.

 The ultimate goal is to help students become comfortable with the way these concepts can be used in practical business situations. Toward the end, the case method will enhance discussions drawing on participants’ managerial expertise. Students will be able to better support their position related to different strategic issues.

Financial Management

The objective of the course is to help the participants in the program to apply financial theory to the investment, financing and overall business decisions of the firm. Course topics include the analysis of corporate funds flow patterns, the management of working capital, the process of capital budgeting, the choice of short- and long-term financing arrangements, capital structure design, security valuation, and mergers and acquisitions. The perspective of the senior-level decision maker is maintained throughout the course. The manager is provided the tools to measure the profitability of alternative commitments of corporate resources and to select financing vehicles consistent with those commitments.

The course is conceived as a combination of short lectures, examples presentations, exercises, group work and cases solving.

Leadership and People Management

This course aims to provide the Executive MBA students with knowledge and skills to investigate the impact that individuals, groups and structures have on behavior within organizations. Leadership. People Management course is a combination between science and experiences, built on contributions from a number of disciplines, mainly psychology and social psychology, sociology and anthropology. The final purpose of the course is to determine the students to apply the gained knowledge toward improving their organization effectiveness.

The specific learning objectives are to cover the fundamental issues faced by all leaders and managers in any organization:

  • How to motivate yourself and the others;
  • How to work and remain healthy;
  • How leaders communicate, negotiate and solve conflicts;
  • How managers lead organizations to meet competition.

As leader and/or manager, generally speaking, understanding key concepts in Leadership. People Management course helps you solve people problems at all organizational levels. Keep in mind that, unlike Human Resources Management (selecting employees, creating compensation schemes, managing benefits, implementing training and coordinating labor relations) Leadership. People Management is not a function, it is a set of organization-wide processes.

Statistical Analysis for Managers

This course provides a collection of procedures and principles for gaining and processing information in order to make decisions when faced with uncertainty. Managers need an understanding of statistics for the following key reasons:

  • To know how to properly transform data in information;
  • To know how to draw conclusions about large populations based only on information obtained from samples and critically evaluate the reliability of that information;
  • To know how to obtain business forecasts;
  • To master a coherent set of rules and quantitative methods, along with common sense and good judgment for ethical decision making.

The course reflects the most current evolution in the methods for data analysis in management and the social sciences. Students make use of computers and appropriate software for simulations and problem solving.

Marketing Management

This course focuses on the major decisions that marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization with the needs and opportunities of the marketplace.

Topics covered include buyer behavior, new product development, advertising and promotion, pricing, and channel management. Cases are used to illustrate the structuring and analysis of marketing problems and to focus the discussion of marketing concepts. Emphasis also is given to developing integrated strategies and implementation programs.

The course aims to develop the skills and knowledge required for the effective and efficient management of the marketing process within a highly competitive environment.

Year 2

Decision Support Models

The primary purpose of the course is to master a coherent set of rules and quantitative models for decision making in optimizing resource allocation, personnel and machine scheduling, inventory control, production planning, service improvement, etc. as well as to identify possible alternatives of a decision situation and evaluate the likelihood of success.

General Management and HR Management

The focus of this course is on the managerial relevance of motivation, group processes, leadership and organizational models for successful management. Topics include job analysis, recruitment and selection, job design, performance appraisal, compensation, legal issues, and labor relations.

The course employs case studies, exercises, discussions and lectures.

Managing across National Borders

This course aims to form specific applicable skills regarding: globalization of markets and internationalization methods for firms, the intervention of government in international economic relations, cultural dimensions of conducting business in individual countries, the effects of regional economic integration, the impact of emerging markets on the global economy, the role of international institutions in trade and finance, global marketing, strategies to enter in the foreign markets.

International Finance

This course examines the management of exchange rates and interest rates, due to their volatility and exposure of the trading and multinational companies across borders. Consequently, students learn about foreign exchange risk, interest rate risk and their hedging strategies using derivatives such as forward contracts, futures, options and swaps.

Starting from the central understanding of purchasing power parity basics and using the international Fisher effect, students are learning about interest arbitrage, and about the determinants of exchange rates.

As an extension of the basic course of Financial Management, International Finance helps EMBA students for managing transaction, translation and operational exposure, as well as differentiate the financing and investment decisions for multinationals in the international environment.

The course will be taught as a combination of short lectures, examples presentation, exercises and cases study working groups.

Global Strategic Management

This course studies the formulation of corporate responses to the international environment. Emphasis is on understanding international economic forces and national and international policies affecting trade and investment. Executives operating in economies in transition face challenges not only on their domestic market but also in an increasingly global environment in which businesses must compete. In a global economy, this means that managers need to know how to compete in most industries that have become increasingly global and how to develop a global vision and an organization that can operate efficiently.

Operations Management

The basic mission of the course is to foster understanding of how to continuously create value for customers in a manner which is profitable for the firm. This course deals with planning and controlling techniques as used by manufacturers and service providers in managing their operations. Students gain exposure to the full spectrum of operational procedures and the types of decisions that operations managers are faced with.

The course highlights recent developments in actual business operations and provides hands-on experience by means of plant tours, case analyses and research projects.

Entrepreneurship

The course has the objective to present to the participants the skills that an entrepreneur needs in order to be successful. Such skills are discovering opportunities, often where other cannot see anything, and turning them into a business without having necessarily all the resources required to start a company. The entrepreneur manages to convince others and finds ways to bring in the necessary resources in the moment he/ she needs them.

      The course emphasizes the crucial role that planning and writing the business plan plays, on the one hand in transforming the business idea into a viable company and in managing this company in such a way that it is successful, and on the other hand in convincing others that is worthwhile to finance. It also addresses the issues that firms must deal with when making the transition from entrepreneurial to professional management.

This program meets the key priorities of today’s executives

Leadership

Strategic
thinking

Decision
taking

Entrepreneurial
spirit

Business Simulations

Simulations in accounting, marketing, finance or global management are an excellent way of facilitating experiential and applied learning. You get a hands-on approach of team working, learning and decision making in a competitive environment with clear performance outcomes.

Online Platform

Our platform is designed to support course materials, team and individual projects and facilitate communication between participants and professors throughout the program.

100 case Studies

Companies are looking for managers with relevant experience, the ability to make strategic decisions and identify the best solutions for the company. Our Executive MBA Program builds upon participants’ experience and accelerates learning, through almost 100 case studies, real life situations from companies in various industries.

Residence Sessions

At the beginning of each year our students get to meet each other and the American professors. These sessions are planned during an extended weekend and will set the tone for your Executive MBA experience. From Strategy, leadership, team-work to presentations skills you will get the chance to gradually adjust to this unique learning experience.

At first sight you may ask yourself why an entrepreneur would ever need an Executive MBA program. After all, there are so many successful business owners which don’t have an MBA. However, if you want to achieve a long term vision for your business and you want to have competitive management principles at the core of your success, then the need for this type of education becomes apparent. For me it was a real gain and I get the return on investment in my daily business operations. Likewise, our company needed a motivated and performance oriented top management team. For us ASEBUSS was the right choice to recognize the performance of one of our managers and for sure he consolidated his business knowledge upon completing the same Executive MBA program.

Dragos Petrescu
Founder and President Trotter Prim
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ASEBUSS is the most complete program I could enroll in while, at the same time, staying in Romania and continuing my career. It is a program that benefits from a complex syllabus, based on real economic situations, with experienced professors. It is also important that it addresses people who are already focused on their path of professional development, which creates the premises for the homogeneity of the group of participants.

Daniel Boaje
Managing Director Premier Restaurants Romania (McDonald’s)
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I found out from several alumni that the Executive MBA program is of the highest quality, with great emphasis on practical applications, debates and case studies, all study materials in English. It was convincing and came at the right moment in my life.

Emil Bituleanu
Chairman of the Board of Directors at LIBRA BANK
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The EMBA taught me to be confident and to take decisions. The team of faculty’ professionalism, the quality of courses and teaching materials represented a permanent incentive for maintaining the high standards of the program. We always acquired answers which were adequate to reality and we were determined to think global and act local.

Dan Bulucea
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ASEBUSS was the business school I felt I could trust the most, with its almost 25 years of experience, the partnership with one of the biggest universities in the USA and, let’s not forget to mention, the impressive number of graduates that hold top management positions in Romania’s biggest companies or are successful entrepreneurs.

Florin Joacăbine
General Manager of Astal Security Technologies
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I have managed to achieve my initial goal. Together with my team, we managed to take Romanian Software to the next level. We have registered an increase in both revenue and total number of employees.

Victor Dragomirescu
CEO of Romanian Software
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During my career I had the opportunity to work in all departments in big companies in FMCG. Every time I could, I tried to help my subordinates with advice based on my own experience. However, I never neglected the academic training. I graduated ASEBUSS in 2000 and I chose to enroll only when I had relevant managerial experience. I recommend this approach, as you will debate almost 100 case studies and it’s important to have prior practical experience when giving a specific solution.

Florin Rădulescu
Managing Director of Iberia Refreshments (Pepsi-Cola Bottler in Georgia)
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Enrolling in this EMBA program was something that I wished to do, not something that I had to, the reason being that I wanted to know more about business in general, and not just sales – the field in which I work at this moment. Besides achieving my goal, this EMBA also gave me the necessary courage to start my own business. I started thinking about creating my own start up when I was attending the EMBA’s courses; it all started from an analysis.

Liviu Voicu
Sales Manager Gettica OOH
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We started a new business based on our final paper, the dissertation at the end of the Executive MBA transformed into an online store! You will, for sure, acquire the skills and knowledge required to take advantage of any opportunity. The two years we spent at this EMBA helped us very much, and we do not just refer to the courses we had, but – especially – to the program’s timely pace, the mandatory planning and organizing and the habit of asking yourself questions and then finding solutions.

Adina & Ștefan Lukacs
Librăria de vinuri
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ASEBUSS was a reality-check for me because I was working in the banking industry at the time and, while banks are connected with the economy they are still different than many other businesses. At school, I was experiencing the real life because I had colleagues who were asking questions about situations in their companies.After working for ABN/RBS there were tough times for banking industry, therefore in 2013 I took over a new role at Carpatica Bank in order to reposition it and search for a strategic investor. I have an intrapreneurial approach, so I still have the opportunity to apply what I learned in the program.

Cosmin Bucur
CEO MoneyCorp Romania
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I have already recommended this program, and now two of my colleagues are students in the first year. And I will continue to recommend this EMBA to any manager who, after some years of experience, wants to take a (complete) look over the business environment. The EMBA can help you learn how to excel at your current job or it can be a promotion opportunity for your own company, it can help you extend your own business, even globally, or it can help you establish a new one. And, let’s not forget, I recommend this EMBA to anyone who wants to expand their own personal knowledge network.

Victoria Igna
National Sales Manager ASTRAZENECA
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Find out more about ASEBUSS highly applicable, highly ranked Executive MBA program, for managers and entrepreneurs with at least 3 years of managerial experience. Learn more about the program, meet some of the professors and alumni No participation fee, however advance registration is required.

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