Connected to business environment

We developed our own practical, active and participatory approach, with an emphasis on applicability. Our approach reflects companies demand for professionals with skills such as the capacity to reflect, the ability to manage change, the versatility to work in multinational teams and the adaptability to face challenges of a global environment.

The learning model addresses to students with work experience. The program is a perfect balance between team projects, case studies, simulations, theory and practice, speakers from all business areas, strategic partnerships and technological support.

International Exposure

Based on the valuable partnership with Washburn University, USA, the Romanian MBA students in the Entrepreneurial MBA program will have access to the international study environment. They will participate in a business simulation together with  the peers from the similar MBA program at Washburn University, Kansas under the coordination of the American faculty. As a recognition of their participation in the international activities Romanian students will get a certification from Washburn University. Romanian students  will travel to USA at the end of the joint simulation and participate in Washburn campus activities.

Get a balanced view on entrepreneurship

Whether in a company or on your own, throughout the program you will learn and analyze all aspects of a business. You will become motivated to know more about how to manage growth, how to get financial clarity and support, information about market research and getting customers, how to stimulate innovation and what is the social impact of your business.
You will assess projects in terms of risks and opportunities, aiming to maximize the gain and keeping an eye on various risks: strategic, financial, operational and growth.

Accounting Reports&Financial Intelligence

The course focuses on the importance of accounting data and reports for entrepreneurial activities. Starting with the basic model of preparing accounting reports it will give all necessary tools which you need as entrepreneur to analyze vital information about your business. The goal of Accounting Intelligence is to provide all needed information about how to analyze a business, how you look to the financial reports and preparing you for the strategic business decisions. Because accounting is “the language of business” you will use the concepts and procedures learned here in virtually every personal and business transaction you will ever conduct.

The course employs case studies, exercises, simulations and open discussions.


The course aims to provide students with the ability to understand the functioning of the national economy as a whole, including the factors that depend on its long-term evolution and short-term fluctuations.

Students will be able to understand how macroeconomic developments as well as economic policy decisions of the administration affect or may affect the activity at microeconomic level, (i.e. in the business environment). Consequently, they will be able to make informed decisions about the business model / business plan in which they operate.

Strategic Management

Strategic Management is important for the entrepreneurial ventures, in their attempt to be responsive to change, in a turbulent environment. The course Strategic Management in Entrepreneurial Ventures aims to introduce the students to economic analysis that helps them study competitive environments and firms, internal and external drivers of competitive advantage, as well we the tight link between strategy formulation and implementation. The course is externally and internally focused.

The objective of the course is to help the students understand the basic concepts and techniques used in developing, implementing, executing, and changing business and corporate strategy. Another one is to help students become comfortable with the way these concepts can be used in concrete business situations.

Toward these ends, discussions of real situations, as well as the case analyses will augument lecture.

Financial Management

The objective of the course is to help the participants in the program to apply financial theory to the investment, financing and overall business decisions of the entrepreneurial firm. The course provides the knowledge and tools necessary to managers of entrepreneurial firms to master the financial understanding of a company from financial statements to its business model: performance indicators, efficient resource allocation, and means of financing. The managers will improve their abilities to strategically determine the economics of the companies and value them. The course is conceived as a combination of interactive debates, examples presentations, exercises, group work and real case studies solving.

Human Resources Management

It provides students with a general sense of the job of a human resources manager as well as various HRM functions such as selection, compensation, training & development and performance management.

After completing the course, students are expected to have:

  • a better understanding of the strategic and functional role of the human resources management department in an organization.
  • basic knowledge of the process of personnel selection and pay determination, different training and development tools, the effective implementation of a performance management system, and other human source related issues. They are also expected to be familiar with practical concerns in designing various HRM systems.

Organizational Behaviour

The course aims to provide the MBA participants with knowledge and skills to investigate the impact that individuals, groups and structures have on behavior within organizations. Organizational Behavior is a combination between science and experiences, built on contributions from a number of disciplines, mainly psychology and social psychology, sociology and anthropology.

The final purpose of the course is to determine the students to apply the gained knowledge toward improving their organization effectiveness.

The specific learning objectives are to cover the fundamental issues faced by all leaders and managers in any organization:

  • How to motivate yourself and the others;
  • How to work and remain healthy;
  • How leaders communicate, negotiate and solve conflicts;
  • How managers lead organizations to meet competition.

As leader and/or manager, generally speaking, understanding Organizational Behavior helps you solve people problems at all organizational levels. Keep in mind that, unlike Human Resources Management (selecting employees, creating compensation schemes, managing benefits, implementing training and coordinating labor relations) Organizational Behaviour is not a function, it is a set of organization-wide processes.

Marketing - Winning and maintaining your clients

Course Goal and Objectives

The goal of the course consists in the development of the skills of present and potential entrepreneurs to design and implement marketing strategies able to result in winning customers and enhancing their loyalty in increasingly competitive markets.

The major objectives of the course are the following:

  • to create the knowledge of entrepreneurial strategies related to targeting, positioning and marketing mix;
  • to develop the skills of designing effective entrepreneurial marketing plans;
  • to enhance the skills to make efficient entrepreneurial marketing decisions focused on customer segments and their specific needs.

Course Scope

The course focuses on the major marketing decisions that present or potential entrepreneurs face in their efforts to capitalize on marketplace opportunities and to develop competitive business models.

Quantitative Methods for Organization Management

Do you need quantitative tools as entrepreneurs? What do you think? Here are several reasons:

  • You need quantitative techniques when evaluating the chances of starting a business and assessing the risk.
  • You need data about the market you are in or want to enter. The market consists not only of your customers, but of potential customers. The data is publicly available (National Institute of Statistics – INS, chambers of Commerce, professional associations, and so on) or needs to be taken from different sources as internet search or social media, or even bought. Sometimes good market research comes from telephone directories, catalogs, industry association statistical studies or compilations, real estate info and density maps. But you need to know how to transform data in information; you need to know how to check the confidence of sources, understand and summarize the data.
  • You need to know how to draw conclusions from a sample of data, not from the whole population, to make forecasts, even if you do not have yet your company data. What data? Market size and growth, market segmentation, etc. and eventually sales.
  • You need to have some knowledge about how to use the resources effectively: money, time, people (including yourself), materials, machines.

International Finance& Digital Transformation

The global economy and its financing is changing fast and under high uncertainty. While the flow of payments and investments across borders are continuously increasing dramatically, so has the volatility of the exchange rates and of the interest rate. How do these affect all kind of businesses, companies engaged in imports and exports, and domestic companies facing competition? What can a manager or an entrepreneur facing such issues do in order to limit his/her foreign exchange exposure and interest rates risk?

The approach is to treat International Finance as a natural and logical extension of the principles learned in the foundation course of Financial Management.

Moreover, in the recent years, technology has penetrated more and more finance and business field into the so-called fintech and digital transformation and innovation of most of the life areas, but especially business and banking, as well as financial institutions. Therefore, a new module Business&Digital Transformation is included, thus enabling broader understanding of the trends and new challenges, and also the business oportunities, new business models and implementation of business  transformation.

The course will be taught as a combination of short lectures, examples presentation, exercises and cases study working groups.

Operations Management

The course presents concepts, methods and principles of operational management that support managers in decision-making in risk and uncertainty.
 Managers will be familiar with the methods of analysis and mapping for work processes and for increasing quality and efficiency as reflected in customer satisfaction by: exploring, understanding and applying core concepts of operational management to the organization’s mission; to evaluate and use the most appropriate strategies to formulate and implement decisions in the field of operational and process management in order to meet the objectives of the organization; to diagnose operational management issues in order to provide added value to the organization’s customers; for a real contribution and collaboration with other members of the organization, including for enhancing the capabilities to compete in the organization’s global market.

International Business Policy

This course aims to form specific applicable skills regarding: globalization methods for markets and internationalization methods for firms, the intervention of government in international economic relations, cultural dimensions of conducting business in individual countries, the effects of regional economic integration, the impact of emerging markets on the global economy, the role of international institutions in trade and finance, global marketing, penetration strategies on the  international market.


Few areas of business attract so much attention like the creation of new companies. And quite often, start-ups are developed within established companies. As part of the new venture, usually the business plan gets most of the attention. What means success in entrepreneurship or intrapreneurship? What are the factors of Entrepreneurial success? And how important is the business plan for the success of the venture?

In order to answer these questions, we developed an experiential course, aiming to assess four elements that are crucial for the successful launching and growth of entrepreneurial and intrapreneurial ventures: opportunities, context, risks and rewards. Towards this end, case study discussions, discussions among class mates moderated by the teacher, dialogues with experienced entrepreneurs, are augmented by the development of a business plan, within teams. Some of the plans developed during this course were the preamble of start-ups with sustainable growth.

Business Simulations

Simulations in accounting, marketing, finance or global management are an excellent way of facilitating experiential and applied learning. You get a hands-on approach of team working, learning and decision making in a competitive environment with clear performance outcomes.

Online Platform

Our platform is designed to support course materials, team and individual projects and facilitate communication between participants and professors throughout the program.

Case Studies

Case studies are used extensively in our program, enabling you to learn from the experiences of various managers and entrepreneurs and to anticipate the critical decisions faced by any company in various stages. The ability to make decisions that are sound and good for the company is what each employer is looking for.

Coaching and Support

Whether you are a manager who is trying to break out from a mid-career plateau, a professional who would like to launch a side business while maintaining a full-time job or a business owner facing multiple challenges you will always find support and encouragement from our professors.

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