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Home Executive MBA Sheb True


Sheb True

Marketing professor, Program Executive MBA Coles College of


He teaches exclusively in the KSU E.M.B.A. program in the areas of marketing research-customer orientation and channel relationships.


Dr. Sheb True joined the Michael J. Coles College of Business in 1998 as a member of the graduate faculty and is an Associate Professor of Marketing in the Department of Leadership and Professional Development at Kennesaw State University (KSU).
Dr. True  served as the director of several international programs and has coordinated business study tours for students and faculty to more than 40 countries in Africa-Asia-Europe-and in the Americas.
He has previously held academic appointments at Loyola Marymount University and Fort Lewis College.
He also participated in a variety of management development seminars (e.g.-Post Properties University) and presented seminars on how and why to conduct marketing research to the business community.

Consulting and research activities

Sheb has served as a research consultant for a variety organizations including-Siebel eBusiness-Price Pfister-the Harlem Globetrotters-HITCO-the California Manufacturing and Technology Center-Helisys Rapid Prototype Manufacturing-Denso Manufacturing-SGRO Promo Associates-Chef Pepin-s Express-Merit Abrasives-EdVenture Partners-The Center for the Study of Los Angeles-Introrse 20/20-Guerrea & Associates-and several chambers of commerce and city organizations-as well as others.

Among his research papers, we mention here :

Pelton, Lou E., and Sheb L. True (2004), “The Role of Ethics in a Business Education,” in Business Ethics: Perspectives for Corporate Responsibility, Houghton Mifflin Publishing, 1-4.

True, Sheb L., Lou E. Pelton, and David Strutton (2003), “The Lost Frontier in Entrepreneurship: Aggregation, Saturation and Decimation of the Franchising Channel”, The Journal of Marketing Channels, Vol. 11(1), 79-89. 

Pelton, Lou E., David Strutton, James H. Barnes, and Sheb L. True (1993), "The Relationship among Referents, Opportunity, Rewards and Punishments on Consumers' Attitudes Toward Recycling: A Structural Equations Approach"’ Journal of Macromarketing, Spring, 60-74.

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