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Institutul de Administrare a Afacerilor din Bucuresti - ASEBUSS is a member of AACSB International - The Association to Advance Collegiate Schools of Business
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At first sight you ask yourself why an entrepreneur would ever need an EMBA program. After all, there are so many successful of the kind that do not... Citeste mai mult
Dragos Petrescu
Trotter Prim
New Projects
Conference
Business of the Brain
Customer Satisfaction or Customer Loyalty?
February 23rd Bucharest
The places are sold out for this conference.
Dr. Neale Martin, Professor of Innovation Management at the Coles College of Business at Kennesaw State University, has spent the last eight years researching this radical new understanding of the role of the unconscious mind in consumer behavior. His book, Habit: the 95% of Behavior Marketers Ignore has been hailed by marketing executives throughout the world as a revolutionary breakthrough and the first "unified theory of marketing."
Conference Overview
Dr. Neale Martin will present an integrated approach to working with the conscious and unconscious mind of the consumer.
Habit-based marketing updates traditional marketing principles and practices with radical new insights from neuroscience; cognitive, behavioral, and social psychology; behavioral economics; and neuromarketing.
AGENDA. Registration Form.
Discounts:
- 20 % for early-booking payments until 23 January*
- 20% for ASEBUSS & Exec-Edu alumni and students*
- 20 % for early-booking payments until 23 January*
- 20% for ASEBUSS & Exec-Edu alumni and students*
*The discounts are not cumulative.
Additional discount of 10% for 2 participants from the same company
Additional discount of 15% for 3 participants from the same company Exec-Edu alumni and students*
*The discounts are not cumulative.
Additional discount of 10% for 2 participants from the same company
Additional discount of 15% for 3 participants
Participation fee:
Participation fee: 175 euro*.
*The fee is VAT Free
Participation fee includes:
-Conference participation and materials
-Coffee breaks and lunch
-One copy of Neale Martin’s book
Topics:
Participants will come away with an exciting new understanding of customer behavior and decision-making that can immediately be put to use in conjunction with existing marketing, sales, and/or organizational business processes. Participants will discover the answers to many of their most vexing challenges, including:
•Why customers often can’t tell us what they want.
•Why customer satisfaction does not predict future behavior.
•Why the sales team needs to focus more energy after the sale.
•How to become your customers’ habit, not their choice.
•Why your organizational structure may be defeating your strategy.
Who should attend:
• Corporate executives and managers responsible for conceiving and implementing strategic marketing and sales initiatives, including new product development;
• Marketing and sales professionals interested in expanding their skill sets in the realm of unconscious consumer behavior;
• Senior managers of entrepreneurial and middle-market companies who are at the critical stage of core product launch and/or assessing early market successes/failures with their core products; and
• Human resources professionals interested in the strategic implications of unconscious behavior in managing human capital.
• A special emphasis on B2B and services will specifically explore the implications of habits to these sectors.
Event organized by
Location: Capital Plaza Hotel, Mihail Kogalniceanu Conference Room
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